Semiconductor Engineering: Long-Haul Trucking With Fewer Drivers

Interestingly, when Intel-owned Mobileye started out with its technology, the first market was aftermarket selling to trucks. “The idea was that — and it was true
Semiconductor Engineering: Steering The Semiconductor Industry

Everything we do is based on IP-XACT IEEE 1685 standard,” says Isabelle Geday, general manager of Arteris IP Deployment. “It is our duty and our prerogative to train people
Semiconductor Engineering: Who Owns In-Chip Monitoring Data?

There’s this joint ownership of the data, with different people at different layers doing different things with the data for their own purposes,” said Kurt Shuler
Semiconductor Engineering: ISO 26262 – Law Or Framework?

The ISO 26262 standard is a weighty series of documents that many believe has all the force of law or regulation; however, it is not a dictate. It is an agreement on best practices for participants
Semiconductor Engineering: Auto Displays: Bigger, Brighter, More Numerous

A lot of these companies were derived from OEMs,” said Kurt Shuler, vice president of marketing at Arteris IP. “Denso, for instance, was part of Toyota before
Semiconductor Engineering: Will PAYGO Shake Up How We Pay For Chips?

This could turn out to be a brilliant business model if the optional features are enticing enough for a large part of the customer base to adopt
Semiconductor Engineering: Sweeping Changes Ahead For Systems Design

It’s not about the hardware instruction set architecture,” said Kurt Shuler, vice president of marketing at Arteris IP. “It’s about the software for the hardware instruction set architecture.
Semiconductor Engineering: Continuous Education For Engineers

Education of the market is virtuous,” says Isabelle Geday, VP and general manager of IP Deployment Division at Arteris IP.
SemiWiki: The Zen of Auto Safety – a Path to Enlightenment

Safety is a complex topic, but we’re busy. We take the course, get the certificate. Check, along with a million other things we need to do
Semiconductor Engineering: New Design Approaches For Automotive

If you’re creating an anti-lock braking system or a windshield washer or something like that, it’s relatively simple and you don’t have to spend much time